Articles

How to measure a browser extension or a website while respecting the people who use it, and what the stores ask of you. Written for anyone, whatever analytics you use.

• An alternative to Google Analytics for websites and extensions

  What Google Analytics 4 does for websites and extensions, from its documentation, and what a privacy-respecting alternative does differently.

  Published 7 October 2026

• Analytics without cookies: what changes and what does not

  What analytics without cookies changes, why European rules on device storage can still apply, and what to check before you drop the consent banner.

  Published 7 October 2026

• How to add analytics to a Manifest V3 extension

  What Manifest V3 changes for extension analytics, where to send events from, what to send, and what Chrome and Firefox ask you to declare.

  Published 7 October 2026

• How to choose an analytics tool for an extension or a website

  A checklist for choosing analytics: what it collects, where data lives, who sees it, remote code, store and consent obligations, export and deletion.

  Published 7 October 2026

• How to track uninstalls of a browser extension

  How runtime.setUninstallURL works in Chrome and Firefox, what an uninstall can and cannot tell you, and how to keep the link free of personal data.

  Published 7 October 2026

• Passing Firefox add-on review with analytics

  What Mozilla's review expects from an extension that sends analytics, from data_collection_permissions to source code submission and consent.

  Published 7 October 2026

• What privacy-respecting analytics means

  What makes analytics privacy-respecting in practice, what you still learn from it, and what you give up compared with tracking individual people.

  Published 7 October 2026

• What to declare on the Chrome Web Store privacy practices tab

  The Chrome Web Store privacy practices tab field by field, where extension analytics falls among the data types, and what each certification means.

  Published 7 October 2026